Think like the person arriving.
Which direction do visitors approach from? Where is the turn-in? What do trees, landscaping or nearby buildings obscure? These questions help establish a useful hierarchy before dimensions or structural details are decided.
Plan the whole object.
The face, lettering, base and lighting need to feel like one sign. Monument signs generally take a lower, ground-oriented form; freestanding signage also includes other structures. Share an existing base or sign if the project involves an update.
- Roadside photographs and the proposed location.
- Main identification and any tenant information.
- Approximate space and details about existing structures.
- Known utilities, site access and property requirements.
Permanent name. Changing message.
An electronic message center can be considered as part of the overall sign when the site needs changing announcements. Discuss it with the structure and permanent identification rather than adding it after the design is complete.
A couple of useful answers.
Can an existing entrance sign be refreshed?
Possibly. Photographs of the structure, face and lighting help start a discussion about refurbishment or replacement.
Can I choose a final size in the design lab?
The lab explores proportions only. The actual site, structure and any required approvals must be reviewed before production dimensions are confirmed.